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Case study

BXC Mall Jakarta, Gamification Campaign

Gamification Marketing allows you to engage your audience in the moments that matter.

Site Development UX / UI Design Gamification

The Story

Bintaro Jaya Xchange Mall (BXc Mall), the latest shopping centre in South Jakarta is presenting a unique and one of a kind concept. As part of a 25 hectare superblock developed by PT Jaya Real Property, Tbk. this lifestyle centre comes with several office buildings, shopping centres, condominiums, and prime hotels. The first stage that has been completed is the development of the Bintaro Jaya Xchange Mall.

The Bintaro Jaya Xchange development refers to an Ecommunity (Ecology Community) concept that promotes and encourages an environmentally friendly lifestyle both in the development of the physical and the social environment through the activities of the Bintaro Jaya community.


HTML5 Game, UX/UI Design, Gamification Marketing

project date

25 Jan 2020

Gamification Gamification Gamification Gamification Gamification

the result

The interactive motion game - "Shake Shake Angpao", enabled the relationship extend, build loyalty & create long-term advocacy with your audience.